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3 Little-Known Pitfalls to Dodge When Setting Prices: Guidance for Christian Women Entrepreneurs

Have you ever felt like you were navigating a minefield when trying to price your products or services?

As a woman of faith trying to balance business goals with faith-based values can be rather challenging. .

The thing is when you  become aware of and avoid some common pitfalls, you set yourself  up for success and financial prosperity.

In today’s blog, we'll explore three little-known pitfalls to dodge when setting prices, providing valuable guidance for Christian women entrepreneurs looking to thrive in their businesses.

#1 Underpricing Your Offerings

The first pitfall to dodge is underpricing your offerings. 

Many Christian women entrepreneurs struggle with feelings of guilt or unworthiness when it comes to pricing their products or services.

They  worry about charging too much and alienating potential customers or feel uncomfortable asking for fair compensation for their hard work. 

What if I told you that underpricing your products or services  devalues your  offerings and undermines your ability to sustain and grow your  businesses in the long term. We are called by the Lord to recognize and honor the value of our work.

Colossians 3;23 reminds us that “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.

It’s important to understand the true value you  provide and price accordingly, this will allow you to  attract the right clients and achieve the financial success that you  deserve.

1 Timothy 5:18: 'Do not muzzle an ox while it is treading out the grain,' and 'The worker deserves his wages.'"

#2 Failing To Account For All Costs

The second pitfall to avoid is failing to account for all costs and expenses.

When setting prices, it's essential for Christian women entrepreneurs to consider not only the direct costs of producing your offerings but also the indirect costs associated with running your businesses. 

However, as wise stewards of our businesses, it's crucial to consider these factors. After all, as it says in Luke 14:28, "For which of you, intending to build a tower, does not sit down first and count the cost?" 

In other words, according to Luke, these costs are important and we must consider them. These may include overhead expenses, marketing costs, and your own time and labor. 

When these expenses are ignored you set yourself up to having a price that is unsustainable and ultimately detrimental to their businesses. 

By conducting a thorough cost analysis and factoring in all relevant expenses, you can ensure that your  prices accurately reflect the true cost of doing business.

#3 Undervaluing Your Expertise

Finally, Christian women entrepreneurs must be cautious not to undervalue their expertise and unique contributions.

Many women downplay their skills and experience, believing that others could easily replicate what they do.

1 Peter 4:10, “ says “Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms

Considering this verse we are called to embrace the expertise we have been gifted with in order to  recognize the value and the impact it can have on your clients' lives.

 Romans 12:6-8: "We have different gifts, according to the grace given to each of us... if it is to encourage, then give encouragement; if it is giving, then give generously..."

When you embrace your unique gifts you position yourself as an expert in your field, allowing you to command higher prices and attract clients who are willing to invest in the services you provide.

 This shift in mindset can be transformative, paving the way for greater confidence, success, and fulfillment in your businesses as well as in order to give generously as we are called too.


As you’ve seen, setting prices can be a complex and challenging task for Christian women entrepreneurs. 

However, by avoiding common pitfalls such as underpricing, failing to account for all costs, and undervaluing your expertise, you can set yourself up for success and financial prosperity in both your business and personal life as well.

Remember pricing is more than just about numbers, it’s also about being a good steward of your resources and embracing the unique gifts God has given you.

 By taking the time to understand the true value you bring to the table, conducting thorough cost analyses, and embracing your unique gifts, you  can confidently set prices that reflect your worth and attract the right clients.

 If you're a Christian woman entrepreneur looking for support and guidance on your Journey to Business Success, I invite you to Click here to join my free Facebook group for Christian women entrepreneurs who have been in business less than two years ready to achieve 6-figure success through financial mastery and profitable pricing strategies.

Together, we can navigate the challenges of entrepreneurship and build thriving businesses rooted in faith and purpose.

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